Ethical Fashion Forum Launches ‘Common Objective’

The Ethical Fashion Forum is delighted to announce the unveiling of its new brand and online platform – CO (

CO (Common Objective) is an intelligent business network that matches fashion professionals with suppliers, buyers, experts, and resources, to help them to succeed sustainably. The CO online platform will take the work of the Ethical Fashion Forum to scale, expanding the organisation’s reach, as sustainability becomes fundamental to business success in today’s global fashion industry.

The Ethical Fashion Forum’s Founder and CEO, Tamsin Lejeune, comments:

CO has the potential to transform the way the fashion industry operates. We are levelling the playing field, making sustainability an opportunity, rather than a cost.’

Registration is free of charge and gives access to CO’s special report titled “Why do Fashion Better?” on the business case for sustainable fashion. The launch of CO is a landmark development in the world of sustainable fashion and builds on ten years of work by the Ethical Fashion Forum (EFF). EFF is the world’s leading sourcing and intelligence

database for sustainable fashion business – with over 10,000 profiled members in 141 countries and a wider network of over 150,000 individuals.

The Ethical Fashion Forum raised seed funding for CO at the close of 2016, with investors made up of industry leaders including its Chair, Harold Tillman CBE, the longest-serving Chairman of the British Fashion Council, and leading fashion brands such as Roland Mouret.

The platform has the support of industry leaders and influencers including Vivienne Westwood and Amber Valletta.

Harold Tillman, CO Chair, comments: There is undoubtedly a movement towards more responsible and transparent practices in the fashion industry, but it’s often difficult for fashion professionals of all levels to know how to improve. CO is responding to this need and it has huge opportunities for growth.’

CO was recently selected as one of the first start-ups to take part in Fashion for Good, a joint investment venture between Kering, C&A Foundation and Plug & Play – the world’s largest start up accelerator. The three-month programme aims to support and facilitate the growth of sustainable fashion initiatives set to promote positive developments within the industry.